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https://www.acacamps.org/article/camping-magazine/marketing-advertising-2021-are-you-tower-records-or-spotify
Marketing and Advertising in 2021 — Are You Tower Records or Spotify?As the chief marketing officer for the American Camp Association (ACA), I get to serve the field of camp and camp professionals who, in turn, empower the lives of children and youth in countless ways...
https://www.acacamps.org/article/camping-magazine/emergent-camp-trends
Emergent Camp TrendsHeading into summer 2020, the summer camp industry was flourishing. With close ties to overall economic indicators such as disposable income and leisure time, the robust economy of the last five...
https://www.acacamps.org/article/camping-magazine/useful-techniques-maintaining-physical-distancing-groups
Useful Techniques for Maintaining Physical Distancing in GroupsAnytime a group of people gathers together there is an atavistic human instinct to draw closer. Closer to the speaker so to be able to hear what is being said. Closer to friends and family. Close...
https://www.acacamps.org/article/camping-magazine/five-trends-camp-evaluation
Five Trends in Camp EvaluationAccording to the National Oceanic and Atmospheric Administration (NOAA), while weather refers to short-term changes in the atmosphere, climate describes what the weather is like over a long period of...
https://www.acacamps.org/news/press-release/new-american-camp-association-survey-demonstrates-camps-can-operate-safely
New American Camp Association Survey Demonstrates Camps Can Operate SafelySummer 2020 survey confirms safety and offers hope for children to rebuild necessary social and emotional connections through camp experiences this summer. Martinsville...
https://www.acacamps.org/article/camping-magazine/managing-covid-19s-social-emotional-toll
Managing COVID-19’s Social-Emotional TollAs we begin our second year within the COVID-19 pandemic and head toward summer 2021, it is especially critical that camp professionals focus on resourcing a supportive camp culture that helps...
https://www.acacamps.org/article/camping-magazine/food-justice-thought
Food (Justice) for ThoughtPicky camp eaters — we all know them. In surveying the amount of leftovers on a given day and fielding phone calls from families and guardians about the food, this begs the...
https://www.acacamps.org/article/camping-magazine/health-screening-has-evolved-does-your-practice-reflect
Health Screening Has Evolved: Does Your Practice Reflect That?Health screening, a practice typical to most camps' opening day process, has undergone an evolution. Granted, some changes were kick-started by our COVID-19 experience but, like...
https://www.acacamps.org/article/camping-magazine/becoming-part-new-normal
Becoming Part of the New Normal2020. Shall we say 2020 was a year to remember or one to forget? Camps across the country are even still trying to decide as leadership teams dig deeply to identify how they can shield their...
https://www.acacamps.org/article/camping-magazine/scars
ScarsMike, Jim, Sarah, Eric, Jake, Marina, Michael, Hunter, Pierce . . . the names roll off my tongue too readily, capturing the enormity of loss too often. In the life paradigm that is a...