Your sponsored educational webinar is a basic introduction or overview of an educational subject matter. This subject or topic should somehow relate to your business. However, it can also be viewed as a chance to build relationships and connect with potential customers by demonstrating your value proposition and granting them access to industry experts. Ultimately, this could be an opportunity to convert leads into paying customers.
Pricing: Educational Webinar Content
Cost: $8,000 for members and $10,000 for nonmembers, with a 30 percent discount available for nonprofits.
- Content recorded and hosted by an ACA staff member for quality control and editorial oversight.
- Medical-related blogs will be charged an additional $600 for expert review.
- ACA reserves the right to refuse specific topics and provide feedback or fact-checking on topic selection.
- Educational Webinars will be recorded in advance and not offered in a live format or listed as an “event“ in the ACA events calendar.
- Your finally edited webinar will be included in a sponsored tile in an ACA Now issue, ACA's membership electronic newsletter (emailed to almost 19,000 camp professionals with an average open rate of 45 percent)
How to Submit:
Email your educational webinar to kfitzgerald@ACAcamps.org. If it meets editorial standards and aligns with our mission and values, we will respond to let you know your webinar will start in production and be sent an invoice. Editing may take up to four weeks before a final webinar is ready to be featured in ACA Now.
ACA Educational Webinar Content Requirements:
Please note that ACA will not publish and will reject all submissions that solicit or sell any product or personal service of any kind or have clear link-building intent. Our content is relevant and profound, providing the utmost value of the camp experience to our readers.
- Well-written content for your webinar
- Please consider fresh and relevant content or repurposed content with new/additional information that clearly shows a difference from the original content.
- A webinar that reflects the writing style and tone of ACA
- The length of the webinar should be no more than 30 - 45 minutes.
- Upon review, we will include a personal or business email and/or web URL and the end of your webinar.
- Proper attribution of facts, quotes, etc., referenced in the webinar.
- Post submitted in Word document. Please send images (JPEG or PNG files) as separate attachments and with attributions.
- Submissions must meet the ACA editorial and mission guidelines.
- Avoid being self-promotional in the webinar.
Bundle and save 15 percent:
Bundle your sponsored educational webinar with an educational blog and save 15 percent. The cost is $8,500 for members and $11,050 for nonmembers, with a 30 percent discount available for nonprofits. You get all the benefits listed above plus:
- Your custom educational blog page will be posted on ACA's blog landing page (over 100,000 unique page views annually) for one year
- An additional tile in ACA Now, with your educational webinars tile
- Two social media posts to support your blog and engage our social audience. You will get one post each on ACA's Facebook (16,000 followers) and LinkedIn (9,300 followers)
- Blog post must be educational and not self-promotional
ACA reserves the right to edit and adapt your webinar or blog content to fit our editorial standards.
Contact Kim Fitzgerald, to schedule your educational webinar or for any questions.