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Paid Publicity Offers – What
to Do?
As businesses, camps can often be solicited
by promotional companies, including advertising
agencies and "pay to play" video
production firms, for potential publicity
opportunities. Sales pitches can be received
through telephone solicitation, mail, and
e-mail. With all of these promotional opportunities,
from national marketing and public relations
firms to local advertising agencies, it
is important for you as a potential buyer
of these services to do your due diligence
by asking the right questions before investing
in any paid publicity endeavors.
Ask key questions, for example, of a solicitor
of a "pay to play" video production
firm, such as: "Can your company provide
an affidavit for the programs they've
produced that have actually run and document
where they have been aired?" and "What
is your company's placement success?" Confirm
pricing as well as any guaranteed placement.
Promotional advertising, whether print
or broadcast, can be an expensive venture.
Be sure you are well-armed with as much
information as possible.
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