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Inside ACA — November 2006 Printable Version (PDF)

Business Resources

Only a Few Days Left to Place an Ad in . . . USA TODAY's CAMP TODAY
ACA Connect and ACA Purchase Power—New Programs for Camps


Only a Few Days Left to Place an Ad in . . . USA TODAY's CAMP TODAY

Ad Deadline: November 8, 2006

ACA members—take advantage of a Buy-One-Ad, Get-One-Ad-FREE promotion.

Why should you advertise your camp in USA TODAY's Camp Today?

  • Get a jumpstart on Summer 2007 enrollment!
  • Your message will reach a daily audience of 5.2 million readers per day, 39% of which have children and household incomes in excess of $90,000 annually.
  • Rates start as low as $561!!! (net rate)

USA TODAY would like to thank each and every camp that participated in the CAMP TODAY February 2006 edition. Due to the success of past features and continued interest from those who participated, we will be publishing a CAMP TODAY November 2006 edition!

The CAMP TODAY November 2006 edition will include editorial submitted by the ACA within both publication dates.
Topics covered will include:

  • Camp Is for Every Child
  • Grandparents Find Solution to Gift Dilemma: Camp

Camp Today 2006 Publication Schedule:
Tuesday, November 14, 2006
Thursday, November 16, 2006

Deadline for space reservation, material, and payment:
Wednesday, November 8, 2006

Rates:
$660 per column inch
Advertisers will receive an additional 15% off when camera-ready artwork is supplied, net price $561 per column inch.

Unit Size:
Minimum ad size: 1 column x 1 inch 1 (13/16 inches x 1 inch)
(Ad size may increase by column inch up to 6 columns wide and by ½ inch increments  in height)

CAMP TODAY is a black-and-white, national feature.

Don't miss out—book your space today!
For more information or to place an ad, please contact
Dana Revak, Account Executive/USA TODAY, (703) 854-6344; drevak@usatoday.com.

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ACA Connect and ACA Purchase Power—New Programs for Camps
ACA Connect
ACA has established a program to connect camps and companies with appropriate, ACA pre-screened free products. ACA is regularly contacted by companies and corporations that have materials, products, and other resources available for camps FREE of charge. Some of the products are:

  • food items
  • games
  • arts and crafts supplies
  • posters
  • sports equipment
  • educational materials

ACA Purchase Power
ACA is beginning the process of negotiating directly with manufacturers of products regularly used by camps such as boat makers, paper/office supplies, tennis balls, basketballs, life preservers, etc. By combining our purchasing power, ACA camps could realize huge bulk pricing . . . 10,000 case (combined purchase power) pricing on copy paper as opposed to 5 case (individual camp purchase power) pricing. We need your input on this potential savings program . . . .
We want your opinion on the potential for these programs.

Take this brief survey and tell us what equipment or materials your camp would be interested in receiving as part of these programs. Taking the survey does NOT obligate you or your camp to the new ACA Connect program. ACA Connect will be a permission-based program that your camp will sign up for when the program is initiated . . . . Watch for more details . . . And thank you for completing this quick survey!

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2006 November Inside ACA Newsletter
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