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February 2006 Inside ACA  

Get the Word Out—Advertising Opportunities for Your Camp

USA TODAY's CAMP TODAY
The site for your camp message. ACA members can take advantage of a buy-one-ad, get-one-ad-free promotion.

Showcase your camp in USA TODAY's advertising feature, CAMP TODAY. This nationally distributed feature allows camps across the U.S. to reach a daily audience of 5.2 million readers per day, 39 percent of which have children and household incomes in excess of $90,000 annually. Don't miss this opportunity to feature your camp within the nation's no. 1 newspaper.

With rates as low as $660, advertise today!

USA TODAY would like to thank each and every camp that participated in CAMP TODAY 2005. Due to the success of last year's feature and continued interest from those who participated, we have decided to publish CAMP TODAY 2006.  This year, CAMP TODAY will  include editorial submitted by the ACA within each publication date.

Topics covered will include:
Ready, Set, Camp!  Finding the Right Camp for Your Child
Strength Training—The Power of Camp
Kids and Healthy Lifestyles: Run, Jump, And . . . Eat Vegetables!
Camp's Secret Weapon: The Buzz About Emotional Intelligence and Your Child

2006 ACA Conference—Chicago, IL            
Thursday, February 9th
Stop by Communicamp to submit your business card to be entered to win a free ad in CAMP TODAY. USA TODAY will be attending the ACA Conference in Chicago on Thursday, February 9. Dana Revak will be available in Communicamp between 9 a.m. – 12 p.m. and 1:30 p.m. - 4 p.m. Stop by to drop off your business card to be entered to win a free ad, to say hello, and to learn more about CAMP TODAY!

CAMP TODAY 2006 Publication Schedule:
February 21, February 23, February 28 and March 2

Deadlines:
The deadline for space reservation, material, and payment will be one week prior to run date prior to 3 p.m. Don't miss out—book your space today!  Deadlines: February 14, February 16, February 21, and February 23

Rates:
$660 per column inch.
Advertisers will receive an additional 15 percent off when camera-ready artwork is supplied.
Net price $561 per column inch.

Unit Size:
Minimum ad is 1 col x 1 inch. Advertisers may increase ad size by column inch up to 6 columns wide and by ½ inch increments in height.

CAMP TODAY is a black and white, national feature. The feature ads will be sorted by geographic location: North, South, East, West, Midwest, etc. For more information or to place an ad, please contact Dana Revak, account executive/USA TODAY  703-854-6344; drevak@usatoday.com

February 2006 Issue
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