Part One

Back to Basics – Marketing Concepts You Need to Know
In today’s chaotic business environment, strategic marketing is key to your ongoing success – as a camp or individual.  Whether you are a programmer, director, registrar or specialist – you are a critical part of your camp’s marketing team and should have basic understanding of this important business development process.   This course will give both novice and experienced marketers a new and solid review of promotion and marketing concepts.  Learn to use the marketing perspective to building a stronger business foundation, customer connection and brighter future for your camp, programs and organization.

Part Two

The Five Minute Marketing Plan - Designing Your Blueprint for Success
You know you should have a written marketing plan but can’t seem to find the time, energy or know-how to pull it together.  Problem solved!  In this fast-paced program you will actually create a ready-to-use promotional strategy to increase customers, profits, participation, attendance, sponsorships, volunteers or support for your camp, facility or programs. Using the Five Minute Formula, anyone – from amateurs to experts – will glide through the critical marketing planning process.

Part Three

Choosing Marketing Media to Move Your Message
If you’re confused by the ever-changing world of marketing tools, then this is the program for you.  Especially designed for those with a written marketing plan (see The Five Minute Marketing Plan - Designing Your Blueprint for Success) this workshop will help explore the pros and cons of five distinct types of marketing tools: advertising, publicity, promotion, sales and digital media as it relates to camp programs and products.  You’ll learn how to transform your marketing ideas into reality by exploring new and traditional media tools.