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Stardate 2020: (Written From the Future)
The Edge

by Chris Strevel

Captain’s log, stardate 2020: The American Camp Association (ACA) continues to impact the lives of more than 20 million campers and 20,000 participants by providing cutting-edge programs, services, accreditation, and professional development.

Through the past decade, we’ve embraced a redesigned standards program that allows camp directors to utilize technology and enter profile information about their individual camp into an electronic standards planning system. A set of detailed standards is then generated for their specific camp, thus eliminating the task of identifying what applies and what doesn’t.

Redundant standards have been eliminated; interpretations have been clarified and preparing the standards paperwork is just one of the essential steps a camp goes through when pursuing ACA accreditation.

Advanced technology and communication systems allow standards coaches to actively participate and mentor a camp that is preparing for a standards visit. The pre-visit paperwork review and the scoring of all yes/no standards are completed electronically before the standards coaches ever arrive at the camp to look over the program and score the standards that require observation and personal follow up.

ACA accreditation has become the most recognizable symbol of quality, dedication, and diligence in the field of child, youth, and adult development. Public awareness of the American Camp Association has grown exponentially, and all parents are seeking to participate in programs displaying the ACA mark of distinction.

State and local governments have been applauding the conscientiousness of the accreditation program and most agencies now acknowledge ACA accreditation to meet or surpass many of the state and local requirements.

Professional development opportunities and relationships continue to demonstrate the association’s power to be among the most sought after educational programs designed for the individual. Due to ACA’s alignment and partnerships with similar organizations and the world’s leading educational establishments, camp professionals as well as others involved in child and youth development, schools, afterschool programs, sports, and an array of related fields seek to participate in and benefit from the ACA Professional Development Program.

Less experienced individuals in search of professional development may wish to select a portfolio coach who will work with them to help choose a balanced curriculum that meets their specific educational needs and interests. This mentoringbased approach helps guide future camp leaders through coursework and provides personal interaction with the industry’s most knowledgeable leaders.

Members may wish to participate in a curriculum that will in turn provide them with continuing education units (CEU’s) or possibly even an advanced degree from an online university.

Other professionals seeking “the edge,” can pick and choose from a menu of relevant courses that will increase their knowledge in a particular area such as business and finance, marketing, risk management, or strategic planning.

Courses may include some free “introductory to camp” studies for college students wishing to experience first hand the value included in an ACA membership. Advanced courses may be taken in conjunction with a college or university and tailored to members who wish to pursue, for example, their MBA with an emphasis in camp administration.

As an added benefit, ACA tracks each member’s educational portfolio. Members can have immediate and up-to-date access of courses completed, conferences, and other educational events attended, as well as records of all ACA service on committees, boards, and task forces at both the local and national level.

The year is 2020, and a lot has changed over the past decade, but one thing remains the same — ACA has a very bright future ahead.

Close Captain’s Log.

Science fiction? I don’t think so! This glimpse into the future is very real and attainable . . . and I don’t think we will have to wait until 2020 to start experiencing the tremendous advantages of a stronger professional development program and new designs of an updated accreditation program.

While attending the University of Tennessee in 1989 and looking for a summer job, I saw an ad in the school newspaper for camp counselors. I applied, interviewed, and got hired by Tate’s Day Camp.

Almost immediately, I knew that I had found my dream job. But — how could I possibly make a career by being a camp counselor? After checking into the various programs that the University offered at that time, I decided to stick with my chosen major of Communications. I couldn’t really find the course work that I was seeking to launch me on my journey to becoming a full-time camp professional.

In the summer months while my friends and classmates were lining up internships with advertising, marketing, and public relations agencies, I headed back to summer camp. When classes reconvened in the fall and we all got back together to discuss our summer jobs and begin our studies, I felt that I had actually gained more “life experience” than my classmates who had just completed their resume-building summer working in topnotch business environments.

Not to mention, my memories were much more interesting than theirs. They talked about the demands of working with clients, meeting deadlines, and working on an ad that got published in a national magazine.

I talked about working with campers (and their parents), schedules that didn’t always go as planned, and how to deal with a five-year-old that constantly seemed to lose his underwear when changing for swimming and then cry and scream and run around the room with no clothes on until we could find it. Get an ad published in a national magazine or solve the case of the missing underwear, which one teaches you the most?

Although I completed my degree in Communications and was very satisfied with my formal college education, I learned much more from camp than I learned from the classroom.

With the help and support of my camp’s owner, I became very involved with the American Camp Association. Attending my first ACA National Conference in Albuquerque, New Mexico, continues to remain one of the most amazing and eye-opening experiences that I have ever had. Finally, I had found the place, where at least once a year, I could attend “cutting edge” educational sessions and network with colleagues who had the same challenges and opportunities that I faced.

I thrived on talking to other camp professionals who had walked the trails that I had not yet discovered and dealt with the challenges that I had not yet encountered. I chatted with anyone and everyone who would share their insights and experiences with me. I was young, but what I may have lacked in experience, I made up for in enthusiasm.

Before and after sessions; early in the morning or late at night, I spoke with and learned from people like Jack Pearse, Jean McMullan, Bill Key, Jack Weiner, Edie Klein, George Coleman, and Peter Kerns just to name a few. At the time, I had no idea who these people were and they definitely didn’t know me . . . I just knew that they were pretty smart, and I wanted their knowledge . . . and for some reason, they didn’t mind sharing it with me.

To fast forward, I quickly became as involved as I could with ACA. I took a basic camp director course; became executive director of Tate’s Day Camp (where I started as a camp counselor); continued to take pride in maintaining our camp’s ACA accreditation; and I became involved in my local ACA office, which resulted in opportunities to serve in many local office roles over the years and then led to opportunities to serve on some national committees and task forces.

Why did I do this? Because I wanted the edge . . . and now, twenty years later . . . I still want the edge. I want to be my personal best; I want to provide unsurpassed programs and services to my campers, their parents, and my staff; I believe that the learning process never ends until the day we die; I believe that my job title is not camp director, rather it is “provider of people development;” I am still as proud of my camp’s ACA accreditation as I’ve always been; and I am continually searching for the Edge!

Furthermore, I believe ACA gives me that edge and in the near future, I think ACA will launch a multitude of exciting and customizable programs that will provide professional development to all camp professionals regardless of age or experience level.

One of the smartest ladies I know is the owner of my camp, Lou L Tate. Years ago she introduced me to ACA because she saw the value to me personally and the value to our camp. She started her business in 1968 and is what I would describe as a lifelong learner and a lifelong educator. Even with all of her many years of experience, she continues to attend conferences and training events, and she does so with a notepad and pen in hand, capturing and learning just like it was her first conference. She has taught me that “the edge” is not something you just attain; it’s something that you must work to maintain.

In my opinion, as ACA prepares to celebrate its 100th birthday, I feel that the work accomplished in the next decade will set the course for the next 100 years.

Captain’s log — stardate 3010: The American Camp Association just celebrated its 200th birthday and continues . . . (how would you complete this log entry?)

Originally published in the 2009 July/August issue of Camping Magazine.

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© 2009 American Camping Association, Inc.