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Because of Camp…™ is
going coast to coast! ACA has been accepted as
an Outdoor
Advertising Association of America, Inc. (OAAA)
national public service partner, enabling
ACA to purchase outdoor advertising for the minimum
costs of printing and shipping. All other fees
(including labor and space rental) are donated
by OAAA members.
Our
creative concept, which was approved by OAAA
as part of the application process, closely mirrors
the Because of Camp…™ PSA,
while maintaining a “camp” feel.
In addition to billboards, ACA will have the
opportunity to purchase poster advertising and
bus shelter advertising beginning in February
2010 – delivering
camp’s positive message to millions of
families.
To officially launch the campaign, at least
one billboard will be unveiled in Denver, Colorado,
as part of the ACA National Conference. ACA has
invited the six featured celebrities to participate
in the launch and centennial celebration luncheon.
We are excited about the opportunity for our
membership to thank these special friends for
their participation in the Because of Camp…™ campaign.
For
more information on how you can Say It Big Coast
to Coast contact Dawn Swindle at 765-349-3317
or dswindle@ACAcamps.org. |
