|
Please help promote use of the ACA-Accredited® camp
logo! American Camp Association® (ACA)
logos play an integral part in our association's
identity. They are a visual representation
of the work that we do and how we do
it. The accreditation logo is the symbol
to the public of a camp's commitment
to excellent professional practices for
the safety and well-being of its campers.
Our logos are our brand. We all need
to do our part to promote their use and
to protect them with pride!
Sometimes an ACA visitor is the only
live connection a camp may have with
ACA. As ambassadors of ACA, standards
chairs and visitors are encouraged to
comment on the ACA-accredited camp logo
usage by:
- Making positive remarks where
they see the logo in use;
- Making constructive remarks
where they see the logo not used
correctly;
- Encouraging camps to use the
logo if they are not, affirming
that they have earned the right
and that they should be proud to
show they are part of a national
organization committed to high
standards.
Use of the ACA-accredited camp logo
is a privilege for camps that currently
meet requirements for ACA accreditation.
A camp may not display the accreditation
logo if:
- The camp fails to meet the minimum
requirements of the ACA standards
program and has not been approved
by its Section Board of Directors;
- the ACA Liaison membership has
lapsed and/or the camp fee has not
been paid, or if the ACA Liaison
has not signed the Statement of Compliance
for the current year.
Camps must be reminded that it is
a violation of federal trademark law
to improperly display the ACA logo
or to misrepresent oneself as ACA-accredited.
While it is the responsibility of the
ACA national office to handle the administrative
tasks related to trademark compliance,
it is the mutual responsibility of
the national and local offices to proactively
monitor the proper usage of the ACA
logo on brochures, advertising, and
stationery, as well as its display
on signs and Web sites. If ACA fails
to monitor logo use and protect our
rights under federal trademark law,
we not only confuse the public but
also diminish our rights under the
law to retain exclusive use of those
logos.
ACA's Graphic
Identity Standards Manual (PDF) addresses
nearly every aspect of ACA trademark
usage. Accredited camps having a desire
to use the ACA-accredited logo are
encouraged to refer to this manual
prior to publicly displaying the logo.
The consistent, correct use of ACA
trademarks is essential to creating
one single, unified association. Camps
may obtain the ACA-accredited logo
and information pertaining to it at www.ACAcamps.org/logos.
Top of page
|
 |
|
