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The new marketing tools are designed to
help you convey the value of accreditation
to a public ready to hear about how Fun
and Safety can co-exist at camp; how ACA
Camps Set the Standard; and how new marketing
language, presented consistently over time,
can give your camp the edge . . . .
As you prepare to use the new accredited-camp
logo, preview
ACA’s new image, for background
information.
Next, you will find usage guidelines, instructions,
and useful links to help portray the new
image of ACA and the value of accreditation
consistently not only in your materials
but in all materials produced by camps nationally.
In addition, each revised marketing tool
reflects new and contemporary language,
which will help all camps consistently communicate
the positive impacts and value of camp.
ACA urges all camps to incorporate this
new language as well as the new logo and
brand.
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to Marketing Tools |
